On Trend: Circular Fashion
Historically the luxury industry has been slow to adapt to dramatic change and justifiably so as the industry itself is rooted in heritage and tradition. Hands-on craftsmanship and the detailed generations old approach to couture have defined the allure and aspirational nature of luxury fashion for centuries. So it is with some reticence that the major maisons have made directional shifts in their overall approach. That is until the demands of luxury consumers began a cultural shift of their own. A focus on impact both social and environmental has risen to the forefront of the value proposition for emerging luxury consumers and the traditional houses have taken notice.
Circular fashion, once a relatively obscure term has begun to dominate the fashion news. Defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their most valuable form, circular fashion has targeted the goal of reusing the resources the fashion industry already has.
Many big-name fashion houses have adopted a sustainable style such as Stella McCartney, Prada and Alexander McQueen and resellers like The Luxury Closet help consumers invest in a piece of fashion history.
Founded in Dubai in 2011, The Luxury Closet has built a global platform that buys and sells new and pre-loved luxury items. Their skilled in-house experts examine and authenticate each item in their catalogue. They take authenticity very seriously and offer a lifetime guarantee for all their listings. This consideration extends to their role in circular fashion - to responsibly source and circulate items for as long as possible. The lifespan of well-designed, durable products can often be extended through reselling and reusing.
“I’m all about inclusivity. Like our beauty brand, and everything that we touch, it’s about making people feel included. Fashion is one of the most exclusive industries there is, and I hate that part of it. It’s 2022. Everyone should be going into stores and feeling good about themselves, but it’s still not the case.” Mona Kattan, an investor in The Luxury Closet as quoted in WWD.
The Luxury Closet is a trusted environment to explore vintage and modern luxury items. Recently, to promote the resale of their fabulous Hermes collection, The Luxury Closet launched the “A Twilly for Your Kelly” promotion for clients to join the circular fashion movement, while also giving back with a stunning Grace de Monaco accessory for their new purchase.
Like The Luxury Closet, Grace de Monaco places importance and focus on design, craftsmanship and inclusivity. We care about the preservation and sustainability of luxury goods. For us, this extends to the image of our iconic muse Grace Kelly, whose timeless style and philanthropy we hope inspires a new generation of devoted patrons.