Our Mission
“I would like to be remembered as a person who accomplished something, who was kind and loving. I would like to leave behind me the memory of a human being who behaved properly and tried to help others.”
“I would like to be remembered as a person who accomplished something, who was kind and loving. I would like to leave behind me the memory of a human being who behaved properly and tried to help others.”
Luxury for Good
Our mission is to preserve the legacy of Princess Grace through our revolutionary luxury-for-good business model. All profits from the sale of our home, beauty, fragrance and accessory collections fund the Princess Grace Award Grants, which empower a new generation of emerging talent in the performing arts.
Our Namesake
Princess Grace of Monaco, née Grace Kelly, is our eternal muse whose remarkable life was a blend of talent, passion and grace. With a career that spanned Hollywood, royal life, art, fashion, philanthropy, and motherhood, she embodied the essence of a multi-faceted woman. In her, we find inspiration for modern women striving to excel in all aspects of their lives. She remains a powerful reminder that we need not be confined to a single path.
OUR VALUES
Quality
We create exquisite collections, with the highest level of craftsmanship and quality ingredients that are evocative of Princess Grace’s timeless, elegant yet effortless style.
Authenticity
We are true to the brand's identity and philanthropic mission and communicate transparently with our community.
Empowerment
We encourage and empower our employees and customers to be their best and achieve their highest potential.
Respect
We treat all individuals with respect, regardless of their differences or positions.
Generosity
The spirit of Grace de Monaco is one of generosity as a luxury brand for good.
OUR COMMITMENT
The Princess Grace Foundation-USA is dedicated to elevating extraordinary emerging artists in theater, dance and film through career-advancing grants, scholarships and fellowships. Our Grant Awards program carries on the legacy of Princess Grace by advancing excellence in the arts. As a fully owned subsidiary of the Princess Grace Foundation USA, 100% of our profits flow to the foundation.